Psychological and Behavioural Drivers of Short-Term Investment Intentions

Analysing the factors that influence short-term investment intentions of investors is critical for institutions. If institutions are informed about these they can create a framework to more accurately profile their clients provide with desired liquidity, maturity dates and risk return expectations. Risk tolerance one elements has been used over time investors, however, this paper found other should also be included. Therefore, article aimed determine what drives investors’ following sociological behavioural approach by including investor personality traits, finance biases behaviour. Secondary data was obtained from private firm surveying in South Africa. Male were likely invest compared female investors. Several single bias short-term. It therefore recommended portfolio management companies several variables do explain whether will willing or long-term portfolios.